Makeup Artist Magazine: Hello, Halloween Inspo!

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Who’s excited for Halloween?! If you’re still brainstorming costume ideas, we wanted to inspire you a little. Kerry Herta recently did an awesome make-up for an American Horror Story: Apocalypse promo campaign. Here, she shares her tricks behind the look. Check out the make-up breakdown below.

Kerry Herta: “For this Season Eight of American Horror Story promo campaign image, I used a variety of tools and products. The initial phase of this make-up was to do a complete bald cap on our model. We used a Davy Cap for this one. After applying the bald cap, we painted it in flesh tones for an even palette. Skin prep is always a priority, especially with these tight character images. I did a light cleanse with Koh Gen Do’s Cleansing Spa Water, which removes make-up and residue thoroughly without rinsing. I then followed up with Ceramiracle’s First Light Serum; their serum is perfect for hydrating the skin all day without leaving any residue. The final step for skin prep was applying Veil’s Sunset Light Primer to the entire face. Read more at

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